Australian mobile platform provider OtherLevels Holdings has agreed a deal with retention marketing specialist Optimove, with US-based horse race betting operator BetAmerica becoming the first joint-customer to benefit from the new partnership.
OtherLevels said the deal will help it offer more effective ways for its customers to communicate with their users.
Optimove’s customer retention automation platform allows marketers to plan, manage, automate, analyse and optimize a complete personalized customer marketing plan, with gaming clients including the likes of [...]
