Shares in bwin.party digital entertainment gained more than 8 per cent in early trading in London this morning as the company was forced to respond to recent speculation regarding a possible break-up or sale of the company.  

It followed a report this morning by Bloomberg which claimed that bwin.party had hired Deutsche Bank as part of a strategic review to consider the company’s options.

In a statement to the London Stock Exchange, bwin.party said that it had noted the recent speculation in the media, but stated that “there are no plans to break-up or sell the company.”

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