British bookmaker Betfred has selected Sportech’s Racing and Digital division to provide a suite of new betting technology products to its pool betting business Totepool.
Totepool is the exclusive provider of pool betting on British horseracing, and the agreement will see the operator replace its entire platform with Sportech’s Quantum system, alongside the integration of a new digital framework for betting on mobile devices, online and at self-service terminals through Sportech’s proprietary Digital Link betting technology.
Sportech said in a statement Tuesday that the integration of Quantum and Digital Link will allow Betfred to simplify its betting systems by consolidating operations under one provider, while at the same time making Totepool products available for distribution to worldwide tote markets.
Sportech chief executive Ian Penrose commented: “Sportech processes $13 billion of bets annually for racing customers in 25 countries, and now I am delighted we are able to add the UK Tote and Betfred to our list of partners. Betfred has a number of ambitious plans, and we are pleased to be able to assist them to improve the customer experience for Tote betting on UK Horseracing.”
The deal with Betfred follows a number of recent contract wins for Sportech’s Racing and Digital division, including contracts to supply US casino and racecourse group Penn National Gaming and Denmark’s state-controlled gambling operator Danske Spil.
Totepool managing director Philip Siers said the platform overhaul with Sportech will give the business greater flexibility and market reach, enabling it to significantly grow its pools products.
“I am confident that this strategic partnership will be good for both our businesses, and I look forward to next year when the initial system will be delivered,” added Siers. “This is a major investment for Totepool, and it demonstrates our further commitment to horse racing, and a desire to see our pools betting operation lead the way in technological innovation and racecourse service.”
Shares in Sportech plc (Co. Data) (LSE:SPO) were trading up 0.54 per cent in London early Tuesday morning at 92.25 pence per share, 1.93 per cent below their 52-week high of 94.06 pence per share.