Gibraltar-licensed gaming operator bwin.party has strengthened the range of casino content it offers players through a global agreement with Swedish casino games developer Net Entertainment.

The deal will see a wide selection of Net Ent’s online and mobile titles launched across bwin.party’s brands in a range of markets. This is the third partnership to be signed by the operator this year as part of its drive to provide a wider range of games from high-quality partners, alongside a number of exclusive titles that are developed in-house.

Following an agreement with Amaya Gaming Group in November last year, the operator partnered Williams Interactive in April 2014, while a deal with IGT was hinted at by CEO Norbert Teufelberger the same month and confirmed in June.

bwin.party director of games Golan Shaked said the company was in the process of upgrading the casino experience it offers players, focusing on content, user experience and multi-platform gameplay.

“The addition of Net Entertainment’s games, including titles such as Starburst, Gonzo’s Quest and TwinSpin, will significantly enhance our casino content offering and the entertainment we provide to our customers around the world,” he added.

Net Entertainment’s chief of global marketing operations and managing director of Net Entertainment Malta, Bjorn Krantz, said he was very excited and proud that bwin.party had selected his company to expand the casino content available through their platform.

“bwin.party is a major player, and we are confident that our portfolio, and operational leadership will support bwin.party’s agenda to drive its casino business forward,” Krantz explained. “This deal with bwin.party solidifies yet again the trust and confidence our customers have in us as a major value added supplier.”

“Both parties are now working very close together to secure a successful integration and planning for commercial launch,” he added.

Shares in bwin.party digital entertainment plc (Co. Data) (LSE:BPTY) were trading down 4.08 per cent in London Thursday afternoon at 85.85 pence per share, having set a new 52-week low of 85.45 pence per share earlier in the day.

Shares in Net Entertainment AB (Co. Data) (OMX:NETB) were trading down 0.96 per cent at SEK154.00 per share in Stockholm.

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