Nevada-based iGaming operator Ultimate Gaming has signed a second joint marketing partnership to become the official online poker room of El Cortez Hotel & Casino, Las Vegas’ longest continuously operating venue.
The casino is the only venue based in the city’s Fremont East Entertainment Distrct, and has begun marketing UltimatePoker.com to its customer database.
Players are also able to deposit and cash out in the casino after creating an online account.
It is the second partnership of its sort by Ultimate Gaming, after it agreed a deal with the Reno-based Peppermill Resort Spa Casino and its four additional properties in March this year.
The partnership was launched last month, with players able to deposit at the flagship casino in Reno at the Western Village in Sparks, and three hotel-casinos in Wendover on Interstate 80 along the Utah line.
The latest deal means that registered players can deposit and cash out from more than twenty locations across Nevada, including venues owned by Ultimate Gaming parent company Station Casinos.
Executive vice president of the El Cortez Hotel & Casino Alexandra Epstein said her company was excited to have established the venture to bring more gaming options to its customers.
“By combining the online accessibility of Ultimate Poker with the classic Vegas feel of the El Cortez we’re giving new and existing players a different way to experience the game of poker,” Epstein said.
The partnership is the first to be signed since the operator hired 888 veteran Todd Kobrin as the company’s chief marketing officer. Kobrin joined in June this year, having overseen the launch of his former employer’s 888poker.com and 888casino.com sites in Nevada and New Jersey.