Leading online and land-based gaming technology supplier Playtech has extended its reach on-sea with a new deal to provide MSC Cruises with its Neon Casino Management System.
The system will be deployed on MSC's newest cruise liner, the MSC Preziosa, enabling the cruise operator to manage its gaming operations and offer passengers a range of bonus programmes including free and bonus play offers, virtual prize draws, targeted jackpots and hot seat bonuses.
The system will be integrated with the ships' Fidelio Cruise property management system, enabling guests to use their room key to charge transactions to their bill using a multilingual app at each slot machine, an iPad at gaming tables, or via the cashier.
The deployment on MSC Preziosa further extends Playtech's relationship with the cruise company, which already operates the Neon system on four of its 12 ships, connected to a central data warehouse at MSC headquarters.
MSC Cruises corporate casino operations manager Sergio Porcasi commented: "We chose Neon because the system offers a modern platform that can cover our entire operation, both on board and ashore. We felt that Playtech was able to adapt the solution to our specific needs, and the first phase of the implementation has been a success.
Porcasi added that as the company continues to roll out Neon across its fleet, it will be able to control casino operations more effectively and offer an even more exciting entertainment option to guests.
"We have worked closely with MSC Cruises to create a system that meets the unique demands of a cruise ship casino and will now deliver additional enhancements including improvements to help MSC Cruises to drive its casino business forward," added Chris Dempsey, director of Playtech subsidiary Intelligent Gaming. "We are very pleased to be furthering our partnership with MSC Cruises and we look forward to another successful implementation."
Shares in Playtech plc (Co. Data) (LSE:PTEC) were trading up 0.65 per cent in London Wednesday morning at 618.50 pence per share.