Sports broadcaster and data provider Satellite Information Services (SIS) has established a partnership with network provider Level 3 Communications to enhance its streaming capabilities.

The partnership sees SIS gain access to the Level 3 Video Cloud solution and a number of associated services including a content delivery network, video encoding and Vyvx broadcast and security solutions.

SIS described the deal as a significant agreement between two market-leading companies that would facilitate the delivery of its existing and future rights-based streamed betting content through a global network.

It said the partnership represents a step towards realising its goal of expanding the streaming services it can offer and increasing its customer base among online betting operators.

SIS director of strategic development Paul Baker commented that the company had been impressed by Level 3’s track record of delivering quality streamed services globally.

“As we roll out new digital services, it is important for us to have a reliable provider who is capable of providing the efficient and secure content delivery solutions necessary to grow our business,” he explained. “That’s why we’ve selected Level 3 to operate as our primary online services provider.”

Level 3’s senior vice president of enterprise business for EMEA Tim Passingham added that the prevalence of smartphones and tablets meant that low latency and scalability have become crucial for any online video offering.

“These were key considerations for SIS in selecting Level 3 Video Cloud in launching a new service to market, and the company needed to be confident that it could offer the reach and user experience demanded by its customer base,” said Passingham. “We look forward to working more closely with the SIS team in the coming months and supporting its market growth within betting and broadcast media.”

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