US gaming supplier Bally Technologies has been selected by Foxwoods Resort Casino as its new mobile provider, with the Connecticut-based casino to utilize a mobile app created by Bally to enhance guest experience.

Bally’s cloud-based mobile concierge platform enables casino operators to create and easily update special content and offers, and immediately distribute the information to targeted potential customers.

Bally said that it has created more than 150 features for casino operators to incorporate into their apps, allowing them to “entertain, educate, interact, market, and learn” from their guests and players.”

“We are excited to use Bally's mobile platform to offer outstanding new benefits to our customers,” said Brian Charette, Foxwoods' vice president of information technology. “Bally is a great partner that worked with us to create a custom app that will enable us to engage and market to our patrons before, during, and after their visit.”

Guests at Foxwoods can use the mobile app to book shows, make restaurant reservations, check player club point balances, and view promotions among other things. The app is available for iPhone, iPad, Android, BlackBerry, and other devices.

The agreement is part of a continuing partnership between Bally and Foxwoods, with Bally already providing the casino with a line-up of its popular land-based games as well as its iVIEW Display Manager play-user interface.

Based in Mashantucket, Foxwoods features six casinos along with hotels, restaurants, spas, golf, theaters, and shopping. The casino recently launched a free-to-play gaming offering via Foxwoods.com in partnership with GameAccount Network.

“We are thrilled Foxwoods is continuing our valuable partnership by choosing the Bally mobile platform to interact with its loyal patrons,” said John Connelly, Bally Technologies' senior vice president of business development and interactive. “We are confident that in utilizing this app that we created for the property, they will drive additional revenue and deliver an even greater experience to Foxwoods' guests.”

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