Finnish iGaming platform provider Finnplay has strengthened its product range with the integration of sportsbook technology provided by BetConstruct.

The integration will further strengthen the range of third-party content Finnplay offers, which already includes software from the likes of Ezugi, BetSoftGaming and virtual racing games from Betradar.

Finnplay chief executive Martin Prantner commented that sports betting has proved to be one of the fastest-growing online gaming products in the market and core to the success of the betting and gaming industry.

He added, however, that operators were finding it increasingly difficult to differentiate themselves from one another.

“In partnering with BetConstruct we can provide our clients with a fully managed sports betting service with a highly customizable and scalable offering, available on all platforms and through all channels,” he said.

BetConstruct CEO Suren Khachatryan added that he was delighted to have partnered with Finnplay.

“With the recent World Cup and accelerated growth in mobile sports betting, demand is at an all-time high for scalable and customized sportsbook software to allow operator’s to innovate and differentiate their brands,” Khachatryan said.