As the third anniversary of his appointment as Net Entertainment chief executive nears, Per Eriksson discusses his plans to take the company into the US iGaming market.
Next March Per Eriksson will have served as chief executive officer of Net Entertainment for three years, and in that time he has shown a knack for delivering on what he promises.
Following the publication of the company's first quarter results for 2012, he pledged to make a concerted push into the UK market. At that time the supplier had a deal in place with Sky Bet.
Fast forward to October 2014 and Net Ent has deals with Ladbrokes, Rational Group, bet365, Betfair and William Hill – even going into the land-based gaming market with the latter.