Gaming technology supplier OpenBet has agreed a new three-year supply deal with UK bookmaker William Hill, extending an existing arrangement between the two companies that goes back six years.

The renewed agreement will see the pair focus on developing closer working practices between each company, with OpenBet to continue supplying William Hill with a range of online sports betting and gaming products.

By working closely with OpenBet William Hill looks to ensure greater technological flexibility for the delivery of its online gambling products to customers. 

The companies have worked together since 2008 across multiple channels and in multiple jurisdictions, with OpenBet supporting William Hill’s operations in the UK, Italy, Spain, Australia and the state of Nevada in the US.

OpenBet chief executive Jeremy Thompson-Hill said he was delighted that William Hill had renewed its partnership with his company, noting that it had the chance to be integral to the operator’s future success.

“OpenBet is committed to an agile and dynamic collaboration, designed to leverage the expertise of both organizations and drive best–in-class development that will offer the William Hill player the optimum experience wherever, or whenever, they choose to play,” he explained.

William Hill chief executive James Henderson added that with his company having built market-leading online and retail offerings they were focused on developing technologies that offer customers a differentiated and personalised experience across multiple platforms. 

“When assessing our partners, like OpenBet, we are looking for those with a flexible, collaborative approach that can help us realise this ambition,” he said.

Shares in William Hill plc (Co.Data) (LSE:WMH) are currently trading up marginally by 0.14 per cent to 364.40 pence per share in London this morning. 


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