MGT Capital Investments has announced an exclusive partnership between its fantasy sports subsidiary MGT Sports and Vivid Entertainment, a leading producer of adult entertainment.
The agreement will see the two companies develop and market a fantasy sports gaming site at VividBetSports.com, leveraging Vivid's huge adult online audience.
According to MGT, adult websites attract more visitors each month than Netflix, Amazon and Twitter combined, creating an opportunity to capitalise on the fast growing fantasy sports segment through one of the largest sources of unique online traffic.
"We are deeply excited about working with a synergistic partner like Vivid," said MGT chief executive Robert Ladd. "As over 80% of fantasy sports players are males with a mean age of 34 years, the demographics show we are addressing the same audience. The Vivid brand has been in existence for 30 years, and this partnership offers a dynamic opportunity for millions of Vivid fans to test their skill in the daily fantasy sports world."
Bill Asher, co-chairman of Vivid Entertainment, added: "MGT Sports brings unequalled technical and operating know-how and we provide access and marketing experience to a loyal and enthusiastic fan base. Through Vivid.com and our other websites we will offer easy one-click access and the ability to promote the site through Vivid Radio and Vivid TV, as well as through our other marketing platforms. Daily fantasy sports gaming is a huge and fast-growing segment and we are pleased to be affiliated with a company that is leading its growth."
MGT Sports is the operator of the third largest fantasy sports platform DraftDay, while Vivid is best known for its x-rated movies and sex tapes featuring the likes of Pamela Anderson and Kim Kardashian.