Rank Group has ended its long-term partnership with OpenBet, with Bede Gaming replacing the supplier as the operator’s new online platform provider.

The operator explained that migrating to the Bede platform would give it greater control, flexibility and speed in integrating third-party games and retail content, as well as improving functionality.

It also highlighted the marketing tools built into the supplier’s platform, allowing it to improve customer relationship management and analytics capabilities, as well as giving it access to a promotional system to help better retain and monetise players.

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