Sports data provider Sportradar has extended its betting monitoring partnership with Major League Soccer (MLS), while also agreeing to become the official data partner of the German Handball League.
MLS, the top-flight professional soccer league in the US, first signed a partnership with Sportradar Security Services at the start of 2013.
The company’s Fraud Detection System will monitor global betting markets on hundreds of soccer matches in 2015 and 2016, while Sportradar will also provide an Integrity Workshop for all MLS match officials.
The partnership will cover over 400 games played on US soil in each of the two years of the partnership extension.
“At MLS, we are dedicated to delivering the best sports entertainment to millions of fans worldwide that follow our league,” said MLS vice president operations and security Ray Whitworth. “And in line with that, we cannot compromise when it comes to preserving the integrity of soccer in the US.
“Sportradar’s breadth of coverage, its depth of analysis, its history of accuracy and its expert team of education providers made our decision to renew simple.
Sportradar managing director strategy and integrity Andreas Krannich, said: “MLS has never been more popular. It is unsurprising that more and more fans are being drawn to US soccer. Equally, it is not surprising that bettors around the world are placing more and more bets on US soccer as well.
“There is always a danger of match fixing when liquidity increases on the global betting market and there is only one way to effectively deal with that danger - that is to get ahead of it. And that is exactly what MLS has done.”
MLS will kick off its 20th season in 2015 and will be comprised of 20 teams. The regular season runs from March to October, with a total of 340 games played during the regular season.
Meanwhile, German Handball League (HBL) announced a landmark partnership with Sportradar this week, which will see the Sportradar become the league’s official data partner from the 2015/16 season.
Sportradar will be granted the right to exclusively collect, archive and distribute “Official HBL Data” to both the media and betting industry as well as to the HBL itself and its teams. The partnership is designed for a period of eight seasons until the end of the 2022/23 season.
The German Handball League is the highest men’s handball division in Germany. Sportradar will collect the data generated by both the first and second division, as well as the DHB Cup, the Super Cup and annual All-Star Game competitions.
Sportradar will also provide the HBL with its Live Sports Centre solution, a content visualisation tool with extensive live statistics which can be easily customised and implemented on all team websites. Additionally, Sportradar will also develop an official HBL mobile application for further data visualisation across smartphones and tablets.
“Our recent partnership with Sportradar sets another milestone in the development and professionalization of the DKB Handball Bundesliga,” said Frank Bohmann, managing director of the DKB Handball Bundesliga. “With their expertise in data collection and distribution, we will be able to further improve our internal processes and create new business models to underline our commitment to securing our position asthe strongest league in the world.”
Johannes Ranke, Sportradar managing director sports data & licensing added: “Handball is one of the most popular sports in Germany and I am very excited about the collaboration between Sportradar and the HBL for the coming years. It will be a great opportunity to develop cutting-edge data products and services and help to increase the awareness of the HBL and handball around Europe and the world.”