Finnish state-owned gaming operator Raha-Automaattiyhdistys (RAY) has signed a twenty-year contract extension to its software supplier agreement with Playtech, the longest deal in each of the company’s histories.
Playtech will continue to supply RAY with multi-channel gaming software, content and related support services across the operator’s Ray.fi online and mobile channels, and retail network. The deal also comes with an automatic four-year renewal clause.
RAY will continue to have access to Playtech’s games including slots based on proprietary themes and branded content, giving it what it said is the "strongest and most complete" offering in the market.
“This is a landmark contract for both companies and we are delighted to have agreed extended terms with such a valued customer,” Playtech chief operating officer Shay Segev commented.
“We have worked together with RAY for four years defining its online offering and created the region’s biggest success story,” he said. “This demonstrates our hugely powerful technology and services that are able to immediately, and successfully, launch in any newly regulated and regulating markets.
“We look forward to continuing to work with the RAY team on what we believe will be a bright and exciting future as well as expanding Playtech’s reach to other Lotteries and the B2G market,” Segev added.
RAY’s senior vice president of business operations Timo Kiiskinen said that over the four years of the partnership to date, the offering had performed above and beyond expectations
“This agreement underlines how much we value our relationship and the industry-leading products we continue to have at our disposal,” he said.
The companies have worked together since May 2010 before agreeing a two-year extension in 2013. Using Playtech’s software, RAY launched its Ray.fi offering, featuring casino and poker games, exclusive RAY-branded products, as well as a dedicated live casino studio, which went live in August last year.
Playtech has also aided the operator in developing a responsible gaming framework specifically designed and adapted to fit Finland’s regulatory requirements, as well as supporting RAY’s mobile-first strategy.