For years, the sports betting supplier business has seemed to be something of a closed shop. A small group of companies with a glittering array of high-profile customers ruled the roost. Kambi has disrupted the status quo in fine style.
Unibet launched Kambi in 2010, when B2B was the buzzword on everyone’s lips. Kambi started slowly but has stayed the course while others dropped off. In 2014 it made a splash, signing a number of deals to secure an increasingly impressive roster of clients.
Kambi started off with mid-tier operators such as Nordic Gaming Group and Interwetten, but began to show what it could do by building a strong client base in newly-regulated Spain. However, it was the deal with 888 that really made the industry take notice.
Not only did Kambi win a competitive beauty parade, it then integrated and launched the all-new 888sport in only six months. That level of efficiency is almost unheard of in this industry. 32Red was sufficiently impressed to see if Kambi could perform similar miracles on its similarly unloved sportsbook. Its sales prowess has been backed up by technical excellence.
Both 888 and 32Red have seen sports revenues soar. That has only been good for Kambi’s own revenue. It leapt an astonishing 78 per cent during the first nine months of 2014. Kambi also moved into profit during its first year as an independent business.
The company is following a similar path to Net Entertainment, which began as a subsidiary of Betsson before striking out alone. Kambi is following a similar growth trajectory in the sportsbook space.
Kambi’s executive team, led by chief executive Kristian Nylen, has now set its sights on South America. It seems well set to enjoy another stellar year.
The Gaming Intelligence Awards 2015
Casino Operator of the Year
Sports Betting Operator of the Year
Poker Operator of the Year
Bingo Operator of the Year
Social Gaming Operator of the Year
Lottery Operator of the Year
Sportsbook Supplier of the Year
Poker Supplier of the Year
Casino Supplier of the Year
Bingo Supplier of the Year
Lottery Supplier of the Year
Marketing Service Provider of the Year
One to Watch Award
Socially Responsible Company of the Year
The Gaming Intelligence Hot 50 2015