Winner: Income Access
Hardly a week goes by without Income Access announcing that a new operator or brand has signed up to launch an affiliate programme on its platform. In 2014 alone it signed up more than 20 partners, ranging from high-profile operators and suppliers to emerging companies. Under the inspirational leadership of CEO Nicky Senyard it has evolved to a position where its dominance of the affiliate marketing space is almost unassailable.
The company’s full range of services includes a robust technology suite that incorporates multi-channel tracking, ad serving and campaign automation services, giving customers access to a full range of marketing solutions. It also offers a wide range of affiliate management solutions, including a dedicated team to aid inexperienced operators in driving traffic. It maintains an affiliate network that connects publishers and advertisers, and has even launched a social gaming variant.
One of Income Access’ major strengths is its ability to take a range of complex services, and tie them up into a neat bow for its clients. It also acts as a genuine partner to its clients. This is clear from the long-term relationships
it has developed with operators such as Sky Bet and Gamesys, but also with land-based casinos such as New Jersey market leader, the Borgata.
With a network of more than 22,000 gaming affiliates, inspirational leadership, cuttingedge technology and a world of contacts, it will take years for any competitor to achieve the same status and success as Income Access.
The Gaming Intelligence Awards 2015
Casino Operator of the Year
Sports Betting Operator of the Year
Poker Operator of the Year
Bingo Operator of the Year
Social Gaming Operator of the Year
Lottery Operator of the Year
Sportsbook Supplier of the Year
Poker Supplier of the Year
Casino Supplier of the Year
Bingo Supplier of the Year
Lottery Supplier of the Year
Marketing Service Provider of the Year
One to Watch Award
Socially Responsible Company of the Year
The Gaming Intelligence Hot 50 2015