SNG Interactive, the US joint venture established by Sportech and NYX Gaming Group, has secured approval to fully launch its iGaming platform for Atlantic City’s Resorts Casino Hotel.

After securing a transactional waiver last week, the offering has been approved by New Jersey's Division of Gaming Enforcement, confirming that it is compliant with state technical requirements.

Resorts will look to tailor the offering before officially launching, with president and chief executive Mark Giannantonio explaining that his company was committed to offering the best possible experience to customers.

“During our beta period we will invite players to sign up and provide feedback on the user experience, while we add additional features before our official launch,” Giannantonio explained. “Real time feedback will be an important aspect of our beta period as we further enhance gaming content and features to produce the best casino experience in New Jersey.”

Sportech chief executive Ian Penrose described the launch as an important step in Sportech’s strategy to evolve from a world-leading pool betting operator to a leader in the US and global gaming industry.

“We are now processing bets in the largest US state to have legalised online gaming to date,” he explained. “Our joint venture with NYX for real-money gaming and play for fun platforms will be made available to both our existing and new customers in the US and Canada as regulation permits.”

Shares in Sportech plc (Co.Data) (AIM:SPO) are currently trading up 1.12 per cent at 68.00 per share in London this morning following the announcement, while shares NYX Gaming Group Inc (Co.Data) (TSX:NYX) closed up 2.51 per cent at CAD$4.60 per share in Toronto yesterday.