London-listed gaming technology provider GameAccount Network has again been chosen as the exclusive iGaming platform provider for Maryland Live! Casino.
The land-based casino was the first operator to launch a free-to-play offering back in May 2012 for its customers using an internet gaming platform operated by GameAccount and Aristocrat. The nLive online gaming platform was subsequently acquired by Aristocrat.
GameAccount CEO Dermot Smurfit confirmed that the free-to-play website will need to be migrated onto the supplier’s Simulated Gaming platform, which is expected to launch during the second quarter of the year following regulatory approval.
“It is a real privilege to start working directly with the casino executive team which not only pioneered the Maryland casino market in 2012, but also had the unique vision to launch a free-to-play online gaming website prior to opening their major new property at Arundel Mills,” said Smurfit.
Smurfit said that the supplier’s monetized Simulated Gaming solution represents a “major logical upgrade path” from free-to-play internet gaming and will increase on-property gaming by existing patrons and generate material levels of incremental income online.
“We are delighted to have been chosen again as the exclusive iGaming platform provider by one of the leading management teams in the United States’ casino Industry,” he said.
GameAccount will launch its Simulated Gaming proposition onto MarylandLiveCasino.com, integrated with the casino’s customer management system, enabling customers to use their Live! Rewards Card to play online casino slot games.
“Unlike many vendors in the market, GameAccount is a specialized online gaming company with a genuine commitment to B2B who will not compete online by operating their own B2C social casino,” said Robert Norton, president and general manager of Maryland Live! Casino. “The team at GameAccount has demonstrated their Regulated Gaming capability in New Jersey and the merits of Simulated Gaming. By deploying their system on-property, Maryland Live! Casino will have the opportunity to launch Simulated Gaming this summer.”
Norton added that in the event the landscape surrounding real-money internet and mobile gaming changes in Maryland, the casino’s partnership with GameAccount also provides the company with a strategic path to execute both options.
Based in Arundel Mills, Maryland Live! is owned by The Cordish Company, and operates approximately 4,000 machine slots and more than 180 table games. Last year, the casino generated $655m in gaming revenue, representing a market share of around 58 per cent among Maryland’s five licensed casinos.
Shares in GameAccount Network plc (Co. Data) (AIM:GAME) are currently trading at 60.00 pence per share in London this morning following the announcement.