PokerStars' sports betting brand BetStars has secured a deal to become the official betting partner of reigning English Premier League champions Leicester City FC for the upcoming 2016-17 season.
Amaya-owned BetStars will be able to utilize use of the Leicester City club crest and player imagery, as well as access to some players to create promotional material and develop marketing campaigns.
BetStars branding and advertising will be visible around the team’s King Power stadium and provide fans [...]
