New Jersey’s Resorts Casino Hotel has officially launched its online gaming offering in the state, powered by Sportech and NYX Gaming Group’s US-facing joint venture SNG Interactive.

Having launched in beta in February following approval from the New Jersey Division of Gaming Enforcement, the ResortsCasino.com site has now officially gone live, with the venue also opening a dedicated area for iGaming players, the Resorts iGaming Lounge, on its casino floor.

SNG describes the product as offering “the best online user experience”, featuring a large selection of slots and table games, as well as a number of titles available exclusively through ResortsCasino.com in the US.

Sportech’s president of digital for the US Rich Roberts said he was delighted to be officially launching the offering in New Jersey.

“This marks a significant step for SNG and for online gaming in the State,” he said.

“The launch of ResortsCasino.com and debut of the new digital Resorts iGaming Lounge offers all of our casino customers the best gaming experience possible,” Resorts Casino Hotel owner Morris Bailey said. “We will offer our players the opportunity to play all their favorite casino slots and table games at their leisure anywhere in New Jersey, while also providing customers the chance to experience online gaming during their visit to Resorts in Atlantic City.”

The Resorts iGaming Lounge is described as a first-of-its-kind venue, where players can access the iGaming site. It features interactive seating areas, technical support and the latest devices, with communal tables for players and sitting areas with tablet stands.

“These new amenities are the latest examples of Resorts’ long-term property reinvestment plans, highlighting our casino’s ongoing growth trajectory for success,” Bailey said.

Shares in Sportech plc (Co.Data) (AIM:SPO) have reacted positively to news of the launch rising 2.29 per cent to 67.00 pence per share in London this morning. Shares in NYX Gaming Group Inc (Co.Data) (TSX:NYX) closed down 0.21 per cent at CAD$4.96 per share in Toronto yesterday.

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