Scientific Games has announced the launch of its Play4Fun Network social casino platform with New Mexico’s Route 66 Casino Hotel, with the deployment of its Mobile Concierge product set to follow.

The roll-out of the Play4Fun Network marks the first component of the SG Universe product suite to launch with the casino, offering players access to a wide portfolio of content from SG Interactive, including popular titles such as Zeus III, Raging Rhino, and Li’l Red.

This will be followed by the launch of the mobile component of the social casino this summer for iOS and Android devices as part of the Mobile Concierge product.

Bob Hays, vice president Commercial, Interactive at Scientific Games, commented: “The casino’s commitment to these two products demonstrates their confidence in the ability of the SG Universe product suite to build an engaged online player community under the casino’s brand online and through the critical mobile device channels.

“Route 66 Casino is a long-valued partner of Scientific Games and well suited as the initial launch site of our product suite in the Southwestern United States. We’re proud that the casino has selected our Play4Fun Network and Mobile Concierge products to provide their players incremental Route 66-branded entertainment at home and on-the-go,” he said.

“We’re thrilled with our selection of Scientific Games Interactive as the partner to extend our casino’s offering online and onto mobile devices,” added Tim Perkins, general manager of Laguna Development Corporation’s Route 66 Casino Hotel.

“SG Universe will enable us to increase the entertainment our patrons have come to expect from the Route 66 Casino Hotel brand and provide a richer and more compelling casino experience. The Scientific Games solutions for online and mobile devices reaches our patrons where they spend their time and will deepen their relationship with our casino.”

Shares in Scientific Games Corp. (Co. Data) (NASDAQ:SGMS) closed in New York Friday up 1.59 per cent at $12.80 per share.