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Sportech said Wednesday that it has now completed the first phase of its multi-part project for Betfred's UK pool betting business Totepool.

The company’s subsidiary Sportech Racing/Digital has successfully integrated its Quantum System into the Totepool business and was unveiled at Royal Ascot last week.

The integration allows Betfred to simplify its betting systems, while also making Totepool products available for distribution to worldwide tote markets.

It is the first phase of a multi-part project and follows an agreement between the two companies last July.

Sportech said that further implementation of its betting products will now follow, including a G4 framework for online betting, Digital Link mobile and self-service betting terminals.

The new digital and self-service technologies to be deployed in subsequent phases will significantly enhance the customer experience at a racecourse, online or on mobile devices, the company added.

“It is fantastic to achieve this so soon into the rollout plan across the UK,” said Sportech CEO Ian Penrose. “To add UK horseracing to our growing customer base in over 30 countries further enhances the investment made in the quality of our software and hardware. Betfred have been a great partner to work with."

Philip Siers, Betfred’s chief commercial officer said: "We commenced this significant Quantum System conversion project under a year ago. At every step along this critical path, Sportech's technical and operations teams have demonstrated their expertise, professionalism and competence, culminating with a successful Royal Ascot.

“We are now excited to embark on the next phase of our strategic technical initiative with Sportech, the implementation of new digital and self-service technologies that will offer Totepool customers a significantly enhanced betting experience.”

Shares in Sportech plc (Co. Data) (LSE:SPO) were trading at 70.10 pence per share in London this morning.

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