Gaming supplier Inspired has renewed its contract to provide virtual sports content to leading Italy's SNAI, agreeing a long-term deal to aid the operator as it looks to expand its offering across all channels.
Inspired and SNAI said that the deal goes beyond a standard content supply agreement, with the pair describing it as a strategic partnership which will link Inspired’s virtual sports product roadmap to SNAI’s plans to expand its online and retail offerings. They will also roll out virtual games for mobile devices.
The supplier is currently investing significantly in its product roadmap for virtual sports, and has recently completed a major omni-channel consumer research project in order to gain deeper insights into Italian player preferences.
“There is a clear affinity between SNAI’s and Inspired’s growth plans,” Inspired Italia president Vitaliano Casalone said. “As SNAI increases its omni-channel offering, and increases the amount of events it runs each day, it will be supported by our evolving virtual sports product suite, which continues to lead the market with the most engaging and popular games.”
The supplier has been providing SNAI with virtual sports content since 2014, with eight titles currently live across the operator's retail estate and online offering. A ninth, Rush Football 2, is set to go live soon, featuring Ultra HD graphics and more than 25 bet markets to offer players a more exciting experience.