Toronto-listed gaming supplier NYX Gaming Group has strengthened its presence in New Jersey’s online gaming market, signing a deal to supply its iGaming platform and gaming content to Golden Nugget Atlantic City.
The deal will see Golden Nugget launch a new NYX-powered website and mobile gaming apps by the end of the year, while content from the supplier’s NextGen Gaming subsidiary will be added to its existing Bally-powered Goldennuggetcasino.com site this summer.
“We are delighted to have been chosen by Golden Nugget as a strategic partner to further strengthen their presence in the New Jersey online gaming market,” NYX chief executive Matt Davey commented. “Golden Nugget has built an impressive online business while quickly establishing itself as one of the leaders in this rapidly emerging market.”
Golden Nugget vice president of online gaming Thomas Winter said that having seen considerable success with its existing iGaming products, he looked forward to continuing this growth with NYX.
“NYX has impressed us with their world-class gaming technology, open content approach and proven commitment to invest in the market,” Winter explained. “With NYX's help, we intend to take user experience to a whole new level for New Jersey online casino players.”
NYX will replace Bally as Golden Nugget's platform provider. Under the casino's licence, it also hosts the GameAccount-powered Betfaircasino.com which shifted operations from Trump Plaza in November of last year following the closure of the casino.
Golden Nugget’s online offering was the best performer in May, with revenue soaring 402 per cent to $3.1m compared to the same period last year. It is now the second largest licensee in the market, behind the bwin.party-powered Borgata.
The deal is the first major partnership to be signed by NYX in the US since it acquired Sportech’s 50 per cent stake in the US-facing joint venture SNG Interactive, and expanded its content distribution agreement with Scientific Games. It currently powers Resorts Casino’s iGaming offering, having struck a deal with the operator through the joint venture, which launched in April this year.