Greentube, the iGaming subsidiary of Austrian gaming giant NOVOMATIC Group, has signed a content agreement with Genesis Gaming that will see the games developer’s content launched on its social and real-money gaming platforms.

The agreement will allow Greentube to add Genesis content to its social casino platform Greentube Pro, which it is looking to supply to land-based casinos in North America. 

Genesis' games will also be integrated onto Greentube's real-money and social platforms in Europe.

“This agreement enables Greentube operators to maximize their game offerings and appeal to the broadest spectrum of player types,” Greentube president of market development for North America Gabriel Cianchetto said.

“Genesis' omni-channel approach (mobile, desktop and application) is the future of gaming. We will look to Genesis Gaming to assist us in delivering rich gaming experiences across all three channels.”

Genesis works out of studios in Vancouver and Las Vegas, and and has brought 175 games to market to date.

“As a content provider, partnering with a comprehensive platform – especially with a respected company like Greentube – will greatly expand our market reach,” Genesis Gaming's worldwide managing director Geoffrey Hansen said. “Greentube Pro provides the complete solution for operators to capitalize on our games portfolio and we look forward to contributing to the success of Greentube and its customers.”

The deal further strengthens the Greentube Pro platform, which the supplier has already enhanced through two key acquisitions. In February it acquired a controlling stake in BlueBat Games, the Vancouver-based studio that worked on the development of Greentube Pro, and followed this with purchase of AbZorba Games in March.