Playtech has signed a deal to provide its retail enterprise management system to 92 adult gaming venues in the UK owned by Tatts Group subsidiary Talarius.
Playtech will integrate its retail software across more than half of Talarius’ Quicksilver-branded UK high street Adult Gaming Centres (AGC) in partnership with SG Gaming.
The company said it will work closely with Talarius over the coming months to migrate the venues' machines from its existing platform to Playtech’s full enterprise management system across 92 venues. SG already provides Talarius with its hardware and signed a new four-year agreement with the operator last month.
Playtech will also work closely with Talarius to develop titles specifically designed for the AGC sector.
“We’re delighted to announce the deal with Talarius,” said Playtech chief operating officer Shimon Akad. “This marks a new success within the AGC space, a market in which we see considerable further growth.
“Playtech Retail has made fantastic in-roads this year in adding to its already market-leading position and I’m very confident this will continue to grow.”
Through its back office management system, Playtech’s will provide Talarius with a number of tools including player, machine, content and multimedia management, rules-based rewards, jackpots, tournaments, bonusing, loyalty, CRM, responsible gaming, security, monitoring and business intelligence.
Talarius is the UK’s largest operator of AGCs with more than 160 venues under its Quicksilver, Silvers and Winners brands.
“We are very pleased with the deal and the undoubtedly positive impact it will have across the board,” said Andy Whitworth, head of gaming strategy for Talarius. “This marks a new phase for many of our UK venues, offering premium multi-channel content and marketing mechanics previously unavailable in our market.
“This will not only benefit the business, but also most importantly, enhance our players’ overall gaming experience.”