Canada’s British Columbia Lottery Corporation has renewed its sports betting partnership with Paddy Power, as the Irish bookmaker continues to focus on expanding its B2B business after adding Spanish operator RETA to its client list.
Paddy Power B2B has been providing risk management, event management and fixed odds pricing services to BCLC since 2012.
“Paddy Power’s expertise has helped BCLC’s PlayNow.com evolve its sportsbook into a competitive offering that provides the best possible sports betting experience in a regulated [...]
