The two leading daily fantasy sports operators, DraftKings and FanDuel, have moved to address calls for greater regulation of the industry by introducing a number of measures to help ensure game integrity.

The rival operators - who now appear to be working in unison to counter the negative backlash following last week’s allegation that a DraftKings employee may have used non-public data to win $350,000 on the FanDuel site - both said in statements released Wednesday that they are committed to strengthening consumer trust and protecting the integrity of their games.

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