Sports betting solutions provider Betgenius has secured an exclusive partnership with Racecourse Media Group (RMG), the umbrella organisation for 34 UK racecourses, to provide its fixed odds betting solution to online sportsbooks outside of the UK.
Betgenius has been granted the rights to distribute Racing UK streaming pictures and data for both online and mobile fixed odds betting to new and emerging territories in Europe, South America, Asia and Africa.
Betgenius will provide an end-to-end service for online bookmakers which will maximise distribution of horseracing content from Racing UK, in which RMG holds an interest, to new international markets across the world.
The live pictures will be packaged alongside an automated horseracing trading solution built using Betgenius’ software, including coverage of some of elite racing events such as Ascot, Cheltenham, Epsom, and Goodwood.
"We're delighted to team up with Betgenius, who have set the pace in terms of innovation and customer service when it comes to supplying simplified end-to-end betting propositions,” said Richard FitzGerald, CEO of RMG. “We’re very much looking forward to working with the provider in showcasing the best of British racing to as wide a global audience as possible.”
Betgenius CEO Mark Locke added: “Betgenius always looks to create innovative partnerships to deliver original products. Many international markets have been unable to exploit the true value of UK horseracing as a product.
“While the pictures were available, the local expertise and technology to trade these events has sometimes been lacking. Betgenius’ end-to-end, horseracing trading solution removes barriers that previously existed for our customers to adopt this great betting product.”