Sports broadcaster Satellite Information Services (SIS) and the Bookmakers’ Afternoon Greyhound Service (BAGS) have launched a new greyhound streaming service for international betting operators.
The launch makes one of the UK’s most popular retail products available to international customers for the first time, and is available for mobile and desktop devices.
BAGS, the provider of almost 30,000 greyhound races from 20 UK tracks, said that it partnered with SIS to ensure the “best product” was available to operators with the least amount of integration work.
“We're delighted to bring British greyhound racing to an international audience who have not been able to interact with this product before,” said BAGS chairman Dominic Ford. “The significant new revenues we expect to achieve from this innovative service will be ploughed back into the grassroots of our sport.”
Paul Witten, commercial director of SIS, added: “BAGS greyhound racing is recognised as a high quality racing product, and with almost 30,000 races per year it is the ideal product to add to a web or mobile experience.
“Integration with the SIS Stream platform is quick and easy, and international bookmakers can have this service up and running in no time.”
It is the second product launch in the past two weeks for BAGS and SIS, who recently introduced a new live video streaming service for UK and Ireland customers in partnership with At The Races.