Sportech Racing & Digital subsidiary Bump 50:50 has won a contract with the Colorado Amateur Hockey Association (CAHA) to supply technology and services to power charitable raffles during matches contested by ice hockey team the Colorado Avalanche.
During the 2015-16 NHL Western Conference season, Bump 50:50 will supply the team with point-of-sale software, hardware and central processing services, as well as programme design and coordination, sales team training, reporting and data analytics.
Initially it will only be available at the Colorado Avalanche’s Pepsi Centre stadium, but Bump 50:50 is in talks with CAHA and Kroenke Sports & Entertainment, the team’s owner, to expand fundraising opportunities to the Denver Nuggets and Colorado Mammoth games.
Bump 50:50 will allow fans to purchase raffle tickets with cash or credit cards, the first time card payments have been accepted in the charitable raffle sector, with participants also able to opt in to receive notifications of winning tickets by text.
“We are excited to provide all involved with a Bump 50:50 solution, and to support the vital work of the Colorado Amateur Hockey Association and Kroenke Sports Charities, who will both directly benefit from the proceeds raised through the use of the Bump 50:50 system,” said the company's president, Dan Tanenbaum.
“We continually provide enhancements to our system, and we are confident our latest new features – including credit card acceptance and text notifications – will encourage participation, and deliver results for the CAHA.”