Swedish gaming operator Cherry returned to profit in Q3 under the leadership of chief executive Fredrik Burvall. As he approaches the first anniversary of his appointment to the top job, Burvall talks to Gaming Intelligence about what he has done to turn the company around.
It may have created Betsson and NetEnt but Cherry has looked like the poor relation of its former subsidiaries in recent years. Now ten years after Cherryföretagen was split into Cherry, Betsson and NetEnt, the original company is showing signs of recovery.
For years revenue growth has been offset by spiraling marketing costs as the operator sought to grow its online gaming business, with former chief executive Emil Sunvisson prioritising growing the iGaming customer base over profit.