US racetrack and casino operator Penn National Gaming (PNG) has selected Sportech Racing and Digital to power its new online and mobile pari-mutuel betting offerings, expanding its long-standing relationship with the betting solutions provider.
The Sportech subsidiary will provide PNG with its G4 framework for internet betting and its Digital Link app for mobile betting, along with a range of associated services such as call centre betting, customer care and tech support.
The G4 and Digital Link platforms will leverage Sportech’s Quantum System software and BetJet betting terminals to allow users to bet using a single account and digital wallet across all betting channels.
This allows players to use their PNG account online, via mobile, over the phone, or via a betting terminal, at any of the operator’s 16 bricks-and-mortar locations where regulation permits.
Sportech already serves as the exclusive provider of pari-mutuel betting services to PNG’s twelve racetracks and four off-track betting locations in nine different jurisdictions. It has also powered the company’s eBet USA betting site since the service launched sixteen years ago.
“We are very pleased to expand our business relationship with Penn National Gaming, the largest owner and operator of racetrack and associated betting facilities in the United States,” Sportech Racing and Digital president Andrew Gaughan said. “The G4 and Digital Link platforms, backed by robust CRM tools, and patented features like digital voucher, will deliver convenience and an enhanced betting experience to PNG players all over the country.”
PNG vice president of racing Chris McErlean said that when looking for a service provider, the operator had sought to offer current and future players “a satisfying and immersive betting experience, with accounts and interfaces that move seamlessly between brick-and-mortar and digital.”
“The new G4 website and Digital Link mobile, in concert with the land-based services Sportech already provides, will deliver this to our players,” McErlean said.
Shres in Penn National Gaming Inc (NASDAQ:PNG) closed up 0.81 per cent at $17.44 per share in New York Tuesday, while shares in Sportech plc (Co. Data) (AIM:SPO) were trading up 0.46 per cent at 54.75 per share in London today.