Mediarex Sports & Entertainment (MSE), owner of the poker ranking index the Global Poker Index, has agreed a multi-year content partnership with national sports print publication USA TODAY Sports Media Group.
The deal will see USA TODAY Sports host a competitive poker-themed destination page, featuring GPI assets and information, beginning early next year.
“The Global Poker Index has done more than any other organization to unify poker and to see the possibilities that exist for creating a ‘big league’ atmosphere around play,” said Jason Ford, VP of sports marketing for the USA TODAY Sports Media Group. “We’re looking forward to working together to create a 24/7 digital poker destination, and to providing coverage for some of the ground-breaking events that GPI is launching.”
In July, the Global Poker Index secured $4.9m in a Series A funding round as it looks to further promote the game of poker as a sport in Asia and across the world.
This includes the launch of the new Global Poker League, expected in Q1 of next year, which features teams competing around the world and live-streamed digitally by several GPI partners, including USA TODAY Sports.
With twelve initial franchises, including teams in New York, Los Angeles, Las Vegas and San Francisco, the Global Poker League will increase the entertainment value of poker, with immersive events and engaging consumer content, the company said.
“We’re extremely pleased to be announcing this multi-year content partnership with USA TODAY Sports,” said Alexandre Dreyfus, CEO of the Global Poker Index. “The partnership will provide an essential platform to showcase our innovative new events and to promote the players ranked in the Global Poker Index.
“It’s great to have the support and passion of an industry leader like USA TODAY Sports, whose team shares in our vision to ‘sportify’ poker. We’re looking forward to working closely with them over the coming years.”
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and more than 100 well-known local media brands owned by parent company Gannett.