London-listed bwin.party digital entertainment will remain a key supplier to Danske Licens Spil, the online gaming subsidiary of Danish state-owned operator Danske Spil, after signing a multi-year extension to its existing agreement.
The companies have worked together since 2012, when bwin.party launched a casino and poker platform for Danske Licens Spil when the country’s online gaming market opened, and the new agreement lasts until 2019.
bwin.party had originally finalised a supply agreement with the operator in 2010, signing a five-year contract, only for this to be revoked following a challenge from Playtech, which also bid for the contract. However it was then reselected as the preferred partner without a new tender being launched.
One of the largest gambling businesses in Europe, Danske Spil generated gross gaming revenue of DKK4.5bn (€603m) in 2014.
“Having supplied poker and casino games for DLS since January 2012 when the licensed market first opened in Denmark, we are thrilled that our Studios business unit has extended its existing relationship until the end of 2019,” bwin.party chief executive Norbert Teufelberger commented.
“Danske Spil is the clear market leader in Denmark and we are delighted to be their supplier of online poker and casino games.”
DLS chief executive Niels Erik Folmann said that the digital channel had become a meaningful part of the company’s overall business, and one that Danske Spil is determined to grow further over the coming years.
“Given our existing relationship and their proven technology platform, bwin.party was the obvious choice to support us in achieving our goal,” Folmann said.