EveryMatrix is embarking on an ambitious drive to overhaul some of its core products and expand the services it offers clients, in a move that has already seen the supplier attract new high profile customers such as Boylesports and Sporting Index.
The company, founded in 2008, is revamping core aspects of its platform, namely its OddsMatrix sports betting solution. Speaking at a press event Thursday, EveryMatrix chief executive Ebbe Groes revealed that the product is being totally rebuilt “code by code, line by line”, with the project 80 per cent complete after 13 months of development.
The project has been handled by a team based in the supplier’s Ukrainian development office and is designed to allow EverMatrix to “take the product to the next level,” Groes explained.
According to Groes, the original iteration of OddsMatrix was beginning to feel the strain of high betting volumes, as customer uptake of live betting soared. The new version is therefore designed to handle high volumes while enabling the company to respond to client demand by quickly adding new bet markets.
This is a key component of what Groes calls “EveryMatrix 2,” a project to offer clients a more flexible and open service, focused predominantly on what he describes as “proportional agreements,” where customers take services on a revenue share basis rather than a one size fits all solution on a fixed fee.
Clients are offered flexible services such as plug-in casino and sports products that can easily be integrated into an existing platform. EveryMatrix handles all server-side operations, with the customer taking care of consumer-facing aspects such as CRM, marketing and the site’s front end.
EveryMatrix points to new sign-ups such as Boylesports and Sporting Index, both of which are plugging the Casino Engine solution into their existing platforms, as signs of this approach bearing fruit. Boylesports has already soft-launched the casino solution, allowing it to offer games from the supplier’s range of third party software partners.
The company notes, however, that this plug-in approach is not just being used to revamp the company’s gaming solutions, with EveryMatrix also working on developing a stand-alone payment product for customers. This appears to be a longer-term project with the offering requiring certification, which the company has applied for from the Malta Financial Services Authority.
The new solution has been built from scratch and will be PCI compliant, allowing the supplier to act as a payment provider. Currently, the client has to ratify the deals with each individual payment provider that it wants to offer to its users. Should it secure the necessary approvals, EveryMatrix expects to launch the product by the end of 2016.
The company is also expanding its regulated footprint. Having secured operator and supplier licences in the UK, Belgium, Malta, Curaçao, Ireland and Denmark - allowing clients to launch its products as a white label via its Jetbull operating subsidiary - it is also awaiting a verdict on its application for a Romanian iGaming licence.