Camelot Global Services, the B2B arm of UK national lottery operator Camelot, has won a five-year contract to work with the Arkansas Scholarship Lottery (ASL) to help the US state lottery improve sales.

The company has commenced work on a consultancy contract with the ASL to “devise, develop and implement” a business plan to help the ASL improve sales and net revenue to benefit scholarship recipients. The contract also allows for two additional one-year extensions.

Since the lottery was founded in 2009, the ASL has been working with over 1,900 retailers across the state and awarded over 200,000 college students with lottery-financed scholarships.

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