Greece's INTRALOT has confirmed plans to enter Kenya’s sports betting market after signing a ten-year cooperation agreement with charitable investment business Acumen Communications Limited (ACL) to launch a new offering under the mCHEZA brand.

The new brand was launched last Friday, initially only for mobile devices, with additional products and services to be added in due course. It operates under a licence held by ACL, which has been approved by the Betting Control and Licensing Board of Kenya.

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