Mark Cuban, the celebrity billionaire investor and owner of the NBA's Dallas Mavericks team, continues to ramp up his investment in the gaming sector by backing daily fantasy sports (DFS) platform provider Fantasy Labs Inc.

Fantasy Labs provides a range of data and analytics solutions and tools for NBA, National Football League (NFL) and Major League Baseball (MLB)-focused DFS contests, with plans to offer contests covering additional sports in future, such as eSports.

It becomes the latest company to secure investment from Cuban, who has an estimated fortune of around $3bn and appears on the reality TV show Shark Tank, the US version of the UK programme Dragon’s Den.

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