Malta-based gaming solutions provider SB Betting Software has agreed a deal to integrate Betradar’s Managed Trading Services (MTS) across its platform.
Betradar’s MTS is a betting solution for online and retail operators, offering a full suite of operational services for both pre-match and live betting. It enables operators to employ either partial or full liability management as administered by Betradar’s experienced analysts.
"We are very excited and optimistic about the launch of MTS,” said SB Betting’s chief operating officer Michal Glowacki. “We are in no doubt that it is the best solution across all manner of operators; whether they are active in well established betting markets, or whether they are working in developing betting markets looking to minimise their financial risks without hiring a group of professional traders.
“The resources and time that this service will free up will allow us to push all our platforms forward, while being able to depend on Betradar expertise underpinning our offering.”
SB Betting clients include a range of African-facing bookmakers including Nigeria’s Nairabet and Merrybet, both of whom already utilize the MTS solution. Other partners include Premier Betting, 1960Bet, Safaribet, Surebet 247 and Sports Betting Africa, as well as Georgia’s Europe-bet.
Greg Parsons, sales director at Betradar parent company Sportradar, said that the MTS solution provides operators with the opportunity to outsource their risk and liability management to a trusted provider.
“This outsourcing not only provides operational stability and peace of mind, but allows our clients to focus solely on the marketing and expansion of their operations whilst their providers, working together, manage the rest efficiently and reliably,” he said.
“SB Betting, as a well-established and key software provider globally, has identified the need for highly flexible and cost-efficient risk management, and we are very happy to welcome SB on board as one of our trusted MTS partners.”