iGaming software supplier SBTech has signed exclusive agreements to provide two Latin American operators with its omni-channel sports betting solution.

The first deal will see SBTech enter Mexico through Promotora Latinoamericana de Entretenimiento (PLE), which take deliver of the supplier’s retail products.

Founded in 2005, PLE runs sports betting facilities in land-based casinos, restaurants, bars, and hotels in over 80 locations, and claims to hold a 30 per cent share of the market.

SBTech has also entered the Argentinean market through a deal with Spingol, and its B2B business Spin Entertainment, which will receive an online platform that includes SBTech’s flagship in-play product, offering more than 25,000 monthly events.

The deal also includes the supplier’s Fast Market offering, which allows users to bet on what will happen in the next minute of a sports event and watch the results settled immediately, together with cash out facilities and live streaming.

Licenced in Missiones, north east Argentina, Spin Entertainment and its consumer-facing brand Spingol, has operations across Latin America, with Spingol an official sponsor of the Copa America football tournament.

“We’re delighted to have teamed up with both PLE and Spin Entertainment to deliver our products into Mexico and Argentina, which will significantly expand our reach in Latin America,” said SBTech CEO Itai Zak. “Our solutions will provide them both with the cutting edge technology to entertain their customers and develop additional revenue streams with the very latest ante post and in-play opportunities.”

Gustavo Ysmail, general manager at PLE, said: “SBTech’s success in regulated markets around world persuaded us that they were the right technology supplier to partner with in order to make the most of the highly-competitive Mexican market.

“Their modern products will give us the opportunity to differentiate our offering from our competitors and provide our customers with more markets, faster customer service, and increased entertainment.”

Juan Machinandiarena, CEO at Spin Entertainment, added: “Choosing the right platform for our customers to use is an important one and I’m very confident that we have made the right decision with SBTech.

“Their solutions are perfect to help us develop new markets and products and their modern software will give us a distinct advantage over our competitors.”

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