Business News

London-listed gaming software provider GAN has continued to expand its Simulated Gaming solution across the US, with Midwestern casino operator Rock Gaming signing up as its latest client.

The deal sees GAN supply a subsidiary of Rock Gaming with its Simulated Gaming platform, pending regulatory approval. The offering will be operated via GAN’s GameSTACK onine gaming system, and is expected to launch in the first half of 2016.

It will integrate with Rock Gaming’s loyalty programme with its Ohio properties including the Horseshoe Casino Cleveland, Horseshoe Casino Cincinnatti and ThistleDown Racino, while its iBridge Framework will link the GameSTACK solution to the operator’s casino management system.

Rock Gaming and its affiliates have a portfolio of more than 13,000 gaming positions, 400,000 square feet of gaming space, over 600 hotel rooms and 35 bars and restaurants. It employs around 7,000 people across four Midwestern states and generates more than $1bn in annual revenue.

The Simulated Gaming solutions provides web and mobile apps that include more than 200 casino and table games including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

According to data gathered to date, the solution has proved to generate average revenue per daily active user of $2.75 in 2014 and $2.92 in H1 2015, much higher than equivalent ARPDAU for Facebook operators, claims GAN.

It has also delivered a 28 per cent uplift in on-property theoretical win via existing patrons that engage with Simulated Gaming online in 2014, the supplier added.

“Our Simulated Gaming partnership with Rock Gaming is another major step in expanding our Simulated Gaming offering in the United States where we have pursued a regional strategy now deployed coast-to-coast,” GAN chief executive Dermot Smurfit said. “Rock Gaming’s Ohio properties provide GAN with access to a significant part of the Midwestern US region which we will be privileged to launch online before the summer.”

“Rock Gaming is thrilled to partner with GAN to deploy an exciting social gaming experience for our casino patrons in Ohio,” Rock Gaming CEO Matthew Cullen added. “After a careful review of the fast-growing online social casino market, GAN proved to be a great match for our needs and the needs of our patrons. We look forward to being able to offer our patrons a fun and interactive way to engage with our properties in Ohio.”

Shares in GAN plc (Co.Data) (AIM:GAME) were trading at 32.50 pence per share in London earlier Monday.