Business News

PokerStars' long-awaited return to the US iGaming market will soon be complete, with the brand set to launch in New Jersey in March.

PokerStars will go live in New Jersey on Monday March 21st together with Full Tilt, with Amaya expecting to begin an interim testing period with New Jersey's Division of Gaming Enforcement (DGE) and a beta period for a limited player base in mid-March.

PokerStars was approved by the DGE in September 2015 following an extensive investigation and more than two years after sealing its partnership with the Resorts Casino Hotel.

“PokerStars is the global leader in online poker and trusted by its customers for its robust and innovative technology, world-class security and game-integrity,” Amaya chairman and chief executive David Baazov commented. “We are honored and excited to now bring these experiences to New Jersey.”

“We're also thankful to Morris Bailey and the fine team at Resorts Casino Hotel in Atlantic City and look forward to a successful collaboration.”

“Resorts Casino Hotel continues to be the preferred Atlantic City partner and home for outstanding global brands,” Resorts owner Morris Bailey added. “First with Mohegan Sun and Jimmy Buffett's Margaritaville and now, with PokerStars joining that portfolio, Resorts is poised to offer players the best online and bricks & mortar casino experiences anywhere.

“We expect that the launch of PokerStars will further spur the positive momentum we have already made in the New Jersey online gaming market.”

PokerStars is one of the world’s most regulated online gaming companies with licences in more than a dozen jurisdiction and more than 100m cumulative registered customers worldwide, Amaya said. The brand’s owner also reaffirmed its commitment to “implementing the highest standards of regulation, safety and security for customers.”

It will launch its New Jersey offering at, using the same verification, technology, account segregation and responsible gaming practices it uses to regulate player activity elsewhere.

The offering will be available across desktop, tablet and mobile platforms, featuring a number of popular poker variants such as the Sunday Special tournament and Spin & Go tournaments.

A wide array of online casino games including different blackjack variants, roulette, baccarat, video poker and slots will also go live.

Shares in Amaya Inc (Co.Data) (TSX:AYA) closed down 1.23 per cent at CAD$19.24 in Toronto Thursday, prior to the announcement.