Rival Swedish betting operators Betsson and Unibet officially entered the B2B race within a month of one another. Gaming Intelligence speaks to the CEOs of both and analyses their prospects in an increasingly competitive market.

Both Unibet and Betsson seemed to be jumping on the bandwagon when they launched their B2B divisions. Their plans were revealed following a slew of announcements from their competitors. But such statements do not give enough credit to the companies' long-term strategies.

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