Swedish casino games developer NetEnt has extended its relationship with Amaya’s PokerStars to include the regulated online casino market in New Jersey.
The agreement will see NetEnt supply desktop and mobile games to the PokerStars brand in New Jersey, which will launch operations later under the PokerStarsNJ.com brand on March 21st.
NetEnt, which has already partnered Amaya in Europe, said that the deal was “another important” customer agreement in New Jersey, with the supplier now providing its content to all six licensees in the market.
It has already signed up with Borgata/bwin.party, Golden Nugget, Resorts Casino, Tropicana/Gamesys and Caesars Interactive.
Björn Krantz, Managing Director of NetEnt Americas, commented: “I am very pleased that we have been able to extend our successful partnership with Amaya’s extremely popular gaming brand PokerStars to also include the regulated online casino market in New Jersey.
“PokerStars is one of the biggest online gaming powerhouses in the world, and the agreement is yet more proof of the trust and confidence that exist in NetEnt’s operational and portfolio capabilities. I am confident that PokerStars’ US player community will enjoy the enhanced player experience offered through our game portfolio.”
NetEnt will be applying for a transactional waiver from the New Jersey Division of Gaming Enforcement to launch operations with PokerStars, while its application for a full license is still under review.
“We’re pleased to extend our successful global partnership with NetEnt to the New Jersey market,” said Sam Hobcraft, director of casino at Amaya. “Integrating NetEnt’s top tier games will be an important part of developing into one of the leaders in online casino in New Jersey.”
Shares in NetEnt AB (Co. Data) (OMX:NET-B) were trading at SEK492.40 per share in Stockholm Thursday, while shares in Amaya Inc (Co. Data) (TSX:AYA) closed up 1.00 per cent at CAD$19.19 per share in Toronto Wednesday.