Amaya has completed the long-awaited roll-out of the PokerStars brand in New Jersey’s regulated iGaming market after the site received technical approval from the state’s Division of Gaming Enforcement (DGE).

The launch sees the operator officially roll out online poker and casino products on PokerStarsNJ.com through its partnership with Atlantic City's Resorts Casino Hotel, with players able to access PokerStars’ most popular games, formats and products including Spin & Go.

“We could not be more proud to bring PokerStars to New Jersey,” Amaya chairman and CEO David Baazov commented. “Working with our partner, Resorts Casino Hotel, we look forward to providing the most exciting, innovative and secure gaming experience to New Jersey.”

The operator will roll out special online promotions, bonuses and live events for New Jersey players, allowing users to interact and compete against Team PokerStars Pro members such as Daniel Negreanu, Chris Moneymaker and Liv Boeree.

Special Sunday tournaments will also be held each week, while players will also be able to play a range of casino games such as blackjack, roulette, baccarat and slots.

“This is a great day for online gaming, for state players and residents and for Atlantic City,” said Morris Bailey, owner of Resorts Casino Hotel. “Resorts has worked diligently to build a home for globally renowned brands in New Jersey and, with the addition of PokerStars, is proud to introduce yet another respected partner.”

PokerStarsNJ.com will use established age and location verification processes, account segregation and responsible gaming practices to ensure player activity is carefully controlled.

Customers that previously held a PokerStars real-money or play-money account are eligible for a welcome offer based on their play history, with those that create an account using the login details from their previous account able to transfer their VIP status, free-play chips and StarsCoin frequent player points to the new account.

Shares in Amaya Inc (Co.Data) (TSX:AYA) will open at CAD$18.67 per share in Toronto later today.

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