Stockholm-listed online casino operator Mr Green has signed a deal to integrate with Playtech’s Open Platform (POP), allowing it to gain access to the supplier’s range of business intelligence solutions and gaming content.
Mr Green will gain access to a number of tools helping it tailor marketing and retention campaigns, which are further aided by Playtech’s suite of enhanced bonusing tools.
The platform also allows clients to gain access to more than 600 proprietary and third-party branded games via a single integration, as well as a huge selection of leading games from more than twenty third-party suppliers including Scientific Games, Inspired and IGT.
The deal sees Mr Green become the latest POP client, alongside the likes of Ladbrokes, Gala Coral and bet365, with the operator set to launch a host of Playtech-developed games in the coming weeks.
“We’re delighted Mr Green is joining the industry’s most dynamic and accessible Open Platform,” Playtech chief operating officer Shimon Akad said. “They are a rapidly growing casino brand and will benefit greatly from having access to our vast, best-performing content portfolio.”
“We have big plans for the platform and our content in 2016 in line with our omni-channel approach and across expanding markets such as Scandinavia,” Akad added.
Mr Green’s outgoing chief executive Bo Wänghammar added: “Mr Green has a pronounced focus on large and regulated markets. Playtech has a very strong presence in the UK.
"Mr Green and Playtech is a great match and this collaboration will set Playtech games in the environment of Mr Green’s award-winning casino experience.”
Shares in Mr Green & Co. AB (Co. Data) (OMX:MRG) were trading at SEK38.50 per share in Stockholm earlier Tuesday, while shares in Playtech plc (Co. Data) (LSE:PTEC) were trading at 850.00 pence per share in London.