Canadian racing operator Woodbine Entertainment Group (WEG) has partnered New York-based pari-mutuel games developer Derby Games to launch a new wagering platform for Canadian players.
The new offering is described as offering Canadians “a new way in which to experience the rush and excitement of live horse racing,” with the deal marking the first time that Derby Games’ products have been made available outside of its core US market.
The five-year deal will see Derby Games deliver horse racing games that showcase WEG’s thoroughbred and standardbred live race cards.
“Woodbine Entertainment Group is thrilled to partner with Derby Games to offer a truly innovative wagering product to the Canadian market,” Derby Games’ senior manager of HPIbet & simulcast development Kevin Maharaj commented.
“With the introduction of Derby Jackpot, it enables WEG to engage a new segment of the wagering market and spark their interest in our great sport.”
Derby's first game, Derby Jackpot, launched in 2013 to offer a fun, simple and social way to bet on horse racing via laptops and smartphones.
“We are really excited to be working with the Woodbine team,” Derby Games CEO and co-founder Tom Hessert commented.
“The HPIbet platform offers a great user experience to horse racing fans, with cutting edge technology.
“Adding Derby Games will help attract new, younger players to the sport by introducing them to the excitement of live horse betting,” he explained. “Derby Jackpot is a social, easy way to bet on horses that is tailored to Millennials and other first-time bettors.”
The supplier will initially roll out the Derby Jackpot game for Ontario residents only, with the product to be introduced in other Canadian provinces going forward.