Malta-licensed gaming operator Mr Green has moved forward with plans to enter the sportsbook vertical, selecting Kambi Group has its sports betting software supplier.

Mr Green believes that Kambi’s premium sportsbook product will complement its core casino product, noting that its new partner’s agile integration capability should allow it to launch in the vertical by this autumn at the latest.

“The fact that Mr Green has chosen Kambi’s managed service is further testimony to the quality and integrity of our offering,” Kambi Group chief executive Kristian Nylen said.

“We look forward to empowering Mr Green to create a personalised sports betting experience for its customer base. Mr Green is very well positioned in a number of interesting geographies and we are looking forward to working together in these markets.

Following the publication of its full-year results for 2015 in February this year, Mr Green announced that it would expand its product offering beyond casino for the first time, launching a sportsbook product.

“Mr Green has a reputation of being the gentleman of online gaming. A position that promises honesty, fair play, accurate information and all services attached to the definition of a gentleman,” Mr Green CEO Jesper Kärrbrink said.

“After an intense selection process, I believe that in Kambi we have found the perfect partner.

“In addition to having a proven financial performance track record in regulated markets, we found its flexible tool-set and data driven approach to player experience compelling,” Kärrbrink continued. “This combination will undoubtedly help us to successfully expand into the sports betting vertical in a differentiated way.”

Shares in Mr Green & Co AB (Co.Data) (OMX:MRG) were trading up 0.56 per cent at SEK35.70 per share in Stockholm this morning, while shares in Kambi Group plc (Co.Data) (STO:KAMBI) climbed 6.10 per cent to SEK156.5 per share.